Join VIPP’s Global Virtual Summer School for an immersive international exchange experience without leaving your country. VIPP’s Global Summer School provides a cost-effective way to study abroad virtually. Enjoy cross-cultural collaborative learning, work in real-time with classmates from MSU and around the world, and learn from MSU’s world-class faculty. All of the innovative programs in the Global Summer School feature hands-on experiential learning, teach real-world problem solving and are led by expert instructors. VIPP has trained over 4,000 international professionals over the last 30 years. We understand what students and young professionals need to build a successful career. Expand your academic knowledge and enhance your career competitiveness with a Global Virtual Summer School program.
This summer VIPP is offering the courses Digital Media Campaign, and Global Entrepreneurship and Innovation. Click on the tabs above to learn about each program.
Students have the option to take a class as an MSU credit-bearing course or non-credit. Upon successful completion, students enrolled for credit will receive a certificate and 1 official MSU credit on their transcript. For non-credit, students will receive an MSU Certificate of Global Young Professional Program (GYPP) by the Visiting International Professional Program and the relevant MSU college.
Virtual Summer School application is open now through July 1, 2022. Review the admission requirements, and prepare necessary materials prior to beginning your application.
Apply online:
VIPP is pleased to be able to offer a total of $20,000 in scholarship funds from VIPP's Endowments to this year's virtual summer school students. The scholarships are made available by the relevant VIPP Endowment. Full and partial scholarships are available for students who enroll in the non-credit courses. The following scholarships will be awarded on a first come first served basis:
Students may qualify for only one scholarship. Scholarship will be awarded as a tuition reduction.
Digital Media Campaign Program Flyer (PDF)
Course Description
We now live in a world of digital communication. Marketers believe that just being present digitally is enough, but it’s quite the opposite. Today there is so much information flooding digital media that the message is not seen, or it’s ignored. Great ideas are the only solution. Great ideas let your message stand out and get noticed.
Digital Media Campaign is an intensive project-based program which will introduce students to the creative process of developing a digital media campaign from ideation to planning and creative implementation. Students will think up great ideas and work in a small group to develop a digital media campaign to promote an imaginary K-pop band’s tour in the U.S. from Los Angeles to New York. Each day, students will learn from examples of the best digital campaigns and how every digital media needs different strategies and ideas. Students will be tasked to develop a creative idea using various digital media including Twitter, Facebook, Snapchat, Billboard, TikTok, etc. By collaborating on a hands-on project on a daily basis, from teaser campaigns to a short video production, international students will learn how to develop a creative social media and digital campaign for the U.S. markets. This entire process will be a fun ride, learning various media strategies and the ideation process.
The program features guest speakers who are advertising, media, or PR professionals and a visit to a local advertising agency, as well as WKAR, a public radio and TV station on MSU’s campus and other facilities in the MSU College of Communication Arts and Sciences.
Instructor
Ross Chowles is professor of practice in the Department of Advertising and Public Relations at Michigan State University. Chowles and his independent advertising agency have received numerous awards from South African and international organizations, including Clio, Epica, and Cannes. He also has had the privilege of judging all over the globe, from Canada to South Korea and China.
MSU Credit & Certificate Information
Students have the option to take this class as an MSU credit-bearing course or non-credit. Upon successful completion, students enrolled for credit will receive a certificate and 1 official MSU credit on their transcript ("Pass" or "Fail" grade only). For non-credit, students will receive an MSU Certificate of Global Young Professional Program (GYPP) by the Visiting International Professional Program and MSU College of Communication Arts and Science.
Student Experiences in the Digital Media Campaign Program
Global Entrepreneurship and Innovation Program Flyer (PDF)
Course Description
The source of most economic growth comes from young companies—startups—led by skilled entrepreneurs. Across the world, entrepreneurs are regarded as the people who create jobs, generate wealth, and are the source of much innovation. In 2020, Michigan State University was recognized by The Princeton Review as a “Top 25” program for entrepreneurship. Our Global Entrepreneurship and Innovation Program offers students the opportunity to learn how entrepreneurs assess their business ideas, develop a business model and then “pitch” their ideas to investors.
The program also will guide students to consider the potential social and economic impact of their business ideas, which is essential to any sustainable enterprise in today’s global world. This program takes the view that entrepreneurship is a set of skills that can be developed, the entrepreneurial mindset and process can be learned, and this is done by the development and testing of business hypotheses.This action-oriented, project-based and extremely experiential program will expose students to a broad range of business concepts, including but not limited to:
Most of the time spent in the program is action-oriented and experiential.
Instructor
Dr. Aubrey Wigner, Assistant Professor
Program Dates
Class Meeting Times
China, Philippines, Malaysia: 8:00pm-9:20pm
S. Korea and Japan: 9:00pm-10:20pm
East Lansing: 8:00am-9:20am
Course Platform
Zoom and D2L - Students must use a device with a working camera and microphone
The VIPP Global Summer School Program looks for mature, academically motivated and curious students who are willing to experience different cultures and broaden their horizons.
Requirements
To apply, you must:
Before You Apply
Summer School applications are open now through July 1, 2022. Review the admission requirements above, and prepare all necessary materials prior to beginning your application.
Students have the option to take their class as an MSU credit-bearing course or non-credit. Upon successful completion, students enrolled for credit will receive a certificate and 1 official MSU credit on their transcript ("Pass" or "Fail" grade only). For non-credit, students will receive an MSU Certificate of Global Young Professional Program (GYPP) by the Visiting International Professional Program and the revelant MSU college.
Fees
Payment
History & Strong Academics: Founded in 1855, MSU is one of the top research universities in the world. MSU offers more than 200 programs of undergraduate, graduate, and professional study in 17 degree-granting colleges.
Dedicated Faculty & Staff: Michigan State University employs approximately 5,300 dedicated faculty and academic staff who are there to support you.
Diversity: Over 50,000 students come from all 50 states in the United States and more than 138 countries worldwide. You will make American as well as international friends all in one location.
Although VIPP's Global Summer School is virtual at this time, we invite you to come back in person for future courses to enjoy all that Michigan State University and its campus have to offer.
Some highlights of the MSU experience include:
Picturesque Campus: Our huge campus occupies a 5,200 acre of land with 538 buildings. It is almost like a small city, but you will quickly feel at home on our stunning and safe campus. Summer is the best time to enjoy the beauty of our campus.
American Campus Life: MSU is the largest residential college in the US. You will stay at one of the residential halls and have access to all facilities and experience American college life. Our residential hall offers great food options, high-speed internet, cable TV, exciting sports, recreation, and entertainment opportunities.
Central Location: Our great location in East Lansing offers exciting field trips to the city and nature. We will take you to Lansing, Michigan's capital city as well as Detroit, the reviving auto city. Lake Michigan, the world's fifth-largest lake in the world is only one hour away. You can visit Chicago by car or by train over the weekend. American Culture and Social Science summer programs even include a trip to the East Coast!
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