Welcome to the 2022 VIPP Global Virtual Summer School

Learn, Make Friends, Earn MSU Credit!

Join VIPP’s Global Virtual Summer School for an immersive international exchange experience without leaving your country. VIPP’s Global Summer School provides a cost-effective way to study abroad virtually. Enjoy cross-cultural collaborative learning, work in real-time with classmates from MSU and around the world, and learn from MSU’s world-class faculty. All of the innovative programs in the Global Summer School feature hands-on experiential learning, teach real-world problem solving and are led by expert instructors. VIPP has trained over 4,000 international professionals over the last 30 years. We understand what students and young professionals need to build a successful career. Expand your academic knowledge and enhance your career competitiveness with a Global Virtual Summer School program.

Summer 2022 Programs

This summer VIPP is offering the courses Digital Media Campaign, and Global Entrepreneurship and Innovation. Click on the tabs above to learn about each program.

Program Dates & Schedule

• August 8-19, 2022
• 10 days in a two-week period (Monday-Friday)
• 8:00am-9:20am EDT (Check your local time)
• A total of 15 synchronous contact hours and approximately 15 hours of offline project time

Earn MSU Credit or Certificate

Students have the option to take a class as an MSU credit-bearing course or non-credit. Upon successful completion, students enrolled for credit will receive a certificate and 1 official MSU credit on their transcript. For non-credit, students will receive an MSU Certificate of Global Young Professional Program (GYPP) by the Visiting International Professional Program and the relevant MSU college.

Program Fees

• For Non-Credit: $800
• For MSU Credit: $1,047.25

Applications

Virtual Summer School application is open now through July 1, 2022. Review the admission requirements, and prepare necessary materials prior to beginning your application.

Apply online:

• Application for Non-Credit Option
• Application for Credit Option

Scholarship Opportunities

VIPP is pleased to be able to offer a total of $20,000 in scholarship funds from VIPP's Endowments to this year's virtual summer school students. The scholarships are made available by the relevant VIPP Endowment. Full and partial scholarships are available for students who enroll in the non-credit courses. The following scholarships will be awarded on a first come first served basis:

• China Scholarship: $200 (20 available)
• India Scholarship: $800 (2 available)
• Indonesia Scholarship: $800 (3 available)
• Malaysia Scholarship: $800 (2 available)
• Pakistan Scholarship: $800 (3 available)
• Sri Lanka Scholarship: $800 (3 available)
• Thailand Scholarship: $800 (2 available)
• High School Student Scholarship from any country: $800 (5 available)

Students may qualify for only one scholarship. Scholarship will be awarded as a tuition reduction.

Digital Media Campaign Program

Digital Media Campaign Program Flyer (PDF)

Course Description

We now live in a world of digital communication. Marketers believe that just being present digitally is enough, but it’s quite the opposite. Today there is so much information flooding digital media that the message is not seen, or it’s ignored. Great ideas are the only solution. Great ideas let your message stand out and get noticed.  

Digital Media Campaign is an intensive project-based program which will introduce students to the creative process of developing a digital media campaign from ideation to planning and creative implementation. Students will think up great ideas and work in a small group to develop a digital media campaign to promote an imaginary K-pop band’s tour in the U.S. from Los Angeles to New York. Each day, students will learn from examples of the best digital campaigns and how every digital media needs different strategies and ideas. Students will be tasked to develop a creative idea using various digital media including Twitter, Facebook, Snapchat, Billboard, TikTok, etc. By collaborating on a hands-on project on a daily basis, from teaser campaigns to a short video production, international students will learn how to develop a creative social media and digital campaign for the U.S. markets. This entire process will be a fun ride, learning various media strategies and the ideation process.

The program features guest speakers who are advertising, media, or PR professionals and a visit to a local advertising agency, as well as WKAR, a public radio and TV station on MSU’s campus and other facilities in the MSU College of Communication Arts and Sciences.

Instructor

Ross Chowles is professor of practice in the Department of Advertising and Public Relations at Michigan State University. Chowles and his independent advertising agency have received numerous awards from South African and international organizations, including Clio, Epica, and Cannes. He also has had the privilege of judging all over the globe, from Canada to South Korea and China.

MSU Credit & Certificate Information

Students have the option to take this class as an MSU credit-bearing course or non-credit. Upon successful completion, students enrolled for credit will receive a certificate and 1 official MSU credit on their transcript ("Pass" or "Fail" grade only). For non-credit, students will receive an MSU Certificate of Global Young Professional Program (GYPP) by the Visiting International Professional Program and MSU College of Communication Arts and Science.

Student Experiences in the Digital Media Campaign Program

Global Entrepreneurship and Innovation Program

Global Entrepreneurship and Innovation Program Flyer (PDF)

Course Description

The source of most economic growth comes from young companies—startups—led by skilled entrepreneurs. Across the world, entrepreneurs are regarded as the people who create jobs, generate wealth, and are the source of much innovation. In 2020, Michigan State University was recognized by The Princeton Review as a “Top 25” program for entrepreneurship. Our Global Entrepreneurship and Innovation Program offers students the opportunity to learn how entrepreneurs assess their business ideas, develop a business model and then “pitch” their ideas to investors.

The program also will guide students to consider the potential social and economic impact of their business ideas, which is essential to any sustainable enterprise in today’s global world. This program takes the view that entrepreneurship is a set of skills that can be developed, the entrepreneurial mindset and process can be learned, and this is done by the development and testing of business hypotheses.This action-oriented, project-based and extremely experiential program will expose students to a broad range of business concepts, including but not limited to:

• Ideation processes  
• The Business Model Canvas
• Customer Discovery
• The development of value propositions
• Market assessment and validation
• Developing a financial model
• Developing an investor pitch  

Most of the time spent in the program is action-oriented and experiential.

Instructor

Dr. Aubrey Wigner, Assistant Professor  

Program Information and Details